The job of the marketing plan executive summary is to give investors enough information and pique their interest in a way that they read the full marketing plan. Here, an effective executive summary helps them understand your marketing plan quickly.Ī marketing plan shows the expected return over investment. Investors may not have time to read the full marketing plan. Attract InvestorsĪ marketing plan is a lengthy document. It also helps potential investors see quickly if your plan is worth investing in. Why write an executive summary marketing plan?Ī marketing plan executive summary gives your marketing team a roadmap for organizing and executing marketing effectively. The executive summary typically spans 1-2 only as it discusses marketing strategy, goals and notable milestones, and the marketing activities needed to achieve those goals. What is the executive summary of a marketing plan?Īn executive summary of a marketing plan is a brief overview of a business’s marketing plan. It gives enough details to the reader to hook them for reading the whole marketing plan. Merge and Acquisition Business Plan (M&A)Ī marketing plan executive summary works as a preface to the marketing plan.
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